The Liar Society releases March 1, 2011
This book has an awesome cover story. And a couple of weeks ago--in celebration of their heroine's pink hair--Lisa and Laura dyed their author picture/Twitter avatar pink.
The response was huge. We all thought it was hilarious. And then other people started photoshopping their hair pink. First it was just a joke between the Roeckers and some other authors they know. And then Lisa and Laura decided to run with it. Which is when this showed up in my Twitter feed.
I am always down for supporting debut authors and I thought this was an amazing idea. So I sent them a picture of me, and this is what I got back.
So now I'm pink (at least on Twitter) and I'm not the only one.
The moral of this story? People are always talking about how to use social media for promotion. But the truth is, the best promotions come out of relationships and out of a willingness to have fun. Lisa and Laura could have tweeted about their release hundreds of times, and begged for retweets and I would not have noticed.
But pink hair? I am so in.
What's the best social media promotion you've ever seen?